About us

Stoke the Fire is not just an ordinary apparel shop. It was founded by a proud current serving member of the Royal Australian Navy, and our mission is driven by our love for outdoor exploration and our dedication to promoting mental health awareness.

Drawing from our founder's military background, we understand the importance of unit pride and camaraderie. That's why we collaborate closely with military units to design custom apparel that captures the essence of their unique identity. With Stoke the Fire, you can proudly wear clothing that symbolizes the spirit, values, and history of your unit.

But our mission doesn't stop there. We believe in the transformative power of a strong mindset and overcoming mental health challenges. Stoke the Fire is here to inspire and empower individuals to conquer their hardships and ignite the fire within themselves. We are more than just a brand; we are a community of support.

When you join Stoke the Fire, you're not just getting high-quality, durable apparel for your adventures. You're becoming part of a movement that seeks to destigmatize mental health issues and raise awareness. Together, we can create a world where everyone feels inspired, supported, and empowered to live their best lives.

So, are you ready to embark on an incredible voyage of empowerment and exploration? Let Stoke the Fire be your guide as you conquer the challenges that life throws your way. Together, we can ignite the fire within ourselves and create a brighter future.

Ignite Your Adventure with Stoke the Fire!